2011
07.15
EA PopCap

However will they ever manage to marry those logos together?!?

The giant of global premium game publishing has confirmed it will be acquiring the giant of global casual game development.

Further strengthening EA’s already seriously dominant market position and assisting it in continuing to expand into the casual and mobile gaming markets.

In addition to picking up a number of wildly successful casual game franchises such as Bejeweled, Peggle, Zuma and Plants vs Zombies, EA will also be able to take advantage of PopCap’s extensive casual game development experience and expertise and their existing ties into numerous platform’s delivery systems.

All in all, a very shrewd move, from a company that definitely knows a good thing when it sees it…

 – Rax

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