EA have announced / let slip that they are prepping a homegrown alternative to Valve’s ridiculously successful Steam digital distribution platform.

“Origin”, as it is currently set to be named, will feature a mix of features previously seen on Steam, and add in some of the stuff we are expecting from Activision’s Call of Duty Elite platform, to deliver straight to consumer sales, delivery, social gaming and extended play features.

EA Logo

Challenge Everything? Challenge Steam!

Clearly tired of being the biggest games company in the world, but watching others taking a cut of their assests ast the digitial distribution end EA are cutting out the middle-man…. all of them…

If done well this could result in a real shakeup in a market massively dominated by Steam at the moment, and as such, should be a welcome development for all gamers.

– Rax